Build a stay

designed to

be chosen

Turn your property into a one-of-a-kind stay — shaped by art, Japanese sensibility, and a repeatable system that drives bookings.

(Why now)

A rare timing

where multiple

tailwinds meet.

Inbound recovery, regional travel, long-stay and workation demand, and growing demand for private spaces. The market is expanding beyond conventional hotels and ryokan. But simply preparing rooms is not enough. A property needs strong location and asset judgment, a worldview that photographs well, Japanese sensibility that resonates with inbound travelers, high reviews, and daily pricing optimization. SHIKI FC designs these elements as a system.

(Why now)

A rare timing

where multiple

tailwinds meet.

I

Side-Business Professional

Start while keeping your main job. Enter the hospitality business without giving up your current career.

"This could work alongside my main job."

I

Side-Business Professional

Start while keeping your main job. Enter the hospitality business without giving up your current career.

"This could work alongside my main job."

II

Real Estate Investor

Improve your property's revenue potential. Hospitality can outperform conventional rental yield.

"Hospitality could improve asset performance."

II

Real Estate Investor

Improve your property's revenue potential. Hospitality can outperform conventional rental yield.

"Hospitality could improve asset performance."

III

Hospitality Operator

Add SHIKI brand and system to your operating skill. Stand out in a crowded market with a differentiated identity.

"The brand and system could help me stand out."

III

Hospitality Operator

Add SHIKI brand and system to your operating skill. Stand out in a crowded market with a differentiated identity.

"The brand and system could help me stand out."

IV

Career Changer

Build a hospitality business from zero. SHIKI's support system means you don't need prior experience to start.

"I can start with support even without experience."

IV

Career Changer

Build a hospitality business from zero. SHIKI's support system means you don't need prior experience to start.

"I can start with support even without experience."

(SHIKI FC Plans)

Four plans.

One system.

Support scope shown only. Fees, percentages, deposits, and payback details are explained privately after consultation.

FC

Brand Access

Brand use

Included

Basic system

Included

Operating standards

Included

Fees

Private after consult

For experienced operators ready to plug into the SHIKI brand and run with established standards.

Experienced

Brand

Request fee details

Lite

Guest Support

Reservation management

Included

Guest communication

Included

Check-in guidance

Included

Fees

Private after consult

For owners who want hands-off guest communication while keeping the rest of operations in-house.

Communication

Reservations

Request fee details

Standard

Recommended

OTA operations

Included

Pricing strategy

Included

Review improvement

Included

Revenue optimization

Included

Fees

Private after consult

For side-business owners ready to delegate revenue work to SHIKI's full operating system.

Revenue

OTA

Request fee details

Pro

Full Delegation

On-site operations

Included

Cleaning management

Included

Trouble response

Included

Fees

Private after consult

For investors seeking maximum delegation — SHIKI handles on-site operations end-to-end.

Full Service

On-site

Request fee details

(Proof)

Results that

speak for themselves.

(SHIKI ART HOTEL YUFU · Yufuin)

4.9 / 5.0 ★

Average guest review score across major OTA platforms. Consistently ranked in the top tier for Yufuin private stays. Results based on actual operating data; individual outcomes may vary.

OTA Average Review Score

Airbnb · Booking.com · Google Travel

Request full track record

92%+

Occupancy Rate (Peak Seasons)

Request full track record

(All Properties · 2024)

60%+ Inbound

Over 60% of guests across SHIKI properties are international travelers, primarily from Asia, Europe, and North America. SHIKI's multilingual communication, inbound-first design, and OTA positioning attract guests who search in English, Korean, and Chinese. Results based on actual operating data; individual outcomes may vary.

Inbound Guest Ratio

Asia · Europe · North America

Request full track record

(Selling Worldview)

Not just stylish —

a sellable worldview.

Many properties look beautiful. SHIKI creates something deeper — a consistent worldview that guests recognize, remember, and return to. Art, craft, light, materials, sound, and silence are woven together into a single identity that photographs well, reviews well, and sells consistently across OTAs.

What SHIKI brings

Why it matters

A worldview that photographs well

Guests choose, share, and return based on what a space looks like and feels like. SHIKI's visual identity is designed to be chosen on OTAs.

Japanese sensibility, built in

Inbound guests don't just want comfort — they want an experience that feels authentically Japanese. SHIKI's design language is rooted in Japanese aesthetics and is legible across cultures.

Review-driven pricing power

High review scores enable higher ADR. A property with 4.9 stars can charge significantly more than a 4.2 competitor in the same location. SHIKI's system is built to sustain elite review scores.

A system, not just a brand

Pricing, photography, guest communication, OTA management, review response, cleaning standards, and seasonal strategy — all designed as a repeatable system that a partner can operate with SHIKI's ongoing guidance.

(9 Barriers SHIKI FC Solves)

The barriers

we remove.

"I don't know if my property qualifies."

SHIKI's evaluation process assesses location, condition, and potential. You'll know early whether your property is a fit.

"I can't handle English or multilingual guests."

SHIKI handles all international guest communication — inquiry, pre-arrival, check-in, and post-stay.

"I don't know how to set the right price."

SHIKI's dynamic pricing system is updated daily, calibrated to season, demand, and competitor rates.

"I don't know OTA operations."

SHIKI manages listing creation, photo direction, description writing, calendar management, and platform optimization.

"I can't handle guest trouble or complaints."

SHIKI's response protocol covers all guest issues — from minor requests to escalations — with clear guidance for each scenario.

"I don't know the cleaning standard."

SHIKI's cleaning guide specifies room-by-room standards, turnaround timing, and a quality checklist used across all properties.

"I don't have a design eye."

SHIKI provides interior direction, styling guidance, and a curated materials list to bring the worldview into your space.

"I don't know hospitality."

SHIKI's operating manual covers the full guest journey — from check-in flow to amenity presentation to checkout communication.

"I can't do this alone."

SHIKI's ongoing support includes monthly performance reviews, pricing updates, communication templates, and a direct line to the team.

(Opening Journey)

From inquiry

to open doors.

01

Submit inquiry form — share your property outline, location, and goals

02

Hearing session — SHIKI listens to your situation, goals, and timeline in detail

03

Initial consultation — property evaluation, plan selection, and fit assessment

04

Agreement — review terms, confirm plan, and sign partnership agreement

05

Property search & selection — SHIKI helps identify or evaluate your target property

06

Concept & design direction — interior styling, naming, photography brief, and worldview setup

07

Licensing & permits — support for accommodation business registration and required filings

08

Setup & launch — OTA listing creation, pricing setup, photography, and soft opening preparation

09

Your SHIKI property goes live and begins welcoming guests

10

Ongoing support — monthly review, pricing updates, communication support, and performance guidance

Frequently asked questions.

Do I need experience in hospitality to join SHIKI FC?

No. SHIKI FC is designed for people entering hospitality for the first time. Our system, manuals, and ongoing support are built to guide you through the full process.

What kind of property qualifies?

Properties are evaluated on location, condition, and potential. SHIKI assesses each case individually. Residential properties, vacation homes, and small commercial buildings may qualify depending on specifics.

How long does it take from inquiry to opening?

Timeline varies by property type and plan. For most Standard plan partners, the process from agreement to opening takes approximately 3 to 6 months.

Which plan is recommended for first-time partners?

We recommend the Standard plan for most new partners. It covers OTA operations, pricing, review management, and ongoing revenue support — the core of what drives performance.

Are fees and percentages shown on this page?

No. Fees, percentages, deposits, and payback details are discussed privately after an initial consultation. This protects both parties and ensures terms are tailored to your situation.